A group of people who are now re-inventing the way to throw rubbish and walking the staircase in a fun way. This is a project initiated by Volkswagen and is named – The Fun Theory – as it was fun to perform the action and an increase behavior changes due to what they did. The videos below show that an increase in public uses after they do their magic on them. It would be fun if they implement it everywhere in the world.
The world’s deepest bin
Empty bottle arcade ( Coming soon )
Their website is http://www.rolighetsteorin.se/